Outcomes

Every change, measured in dollars.

Marketing reporting usually stops at the click. Yours should stop at the funded loan and the opened account.

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Before and after, on every change

Each optimization gets a full KPI comparison against the period before it shipped.

Before and after KPI comparison — BankUniverse product interface. Demo account data.

What changed, and why

A plain-language record of every change, ready for your team and your auditors.

What we changed and why — BankUniverse product interface. Demo account data.

Deposits and loans, not vanity metrics

Full attribution to funded loans and opened deposits, with blended cost per acquisition across every campaign. Always-live dashboards, and outcomes you can defend to your Board.

Funded value and blended CAC by campaign — BankUniverse product interface. Demo account data.

Case study · B Generous

12.6% more loan applications, in the first 30 days

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12.6%conversion rate increase

<2 weeksto go live

11journeys optimized

We already audited your institution.

We'll show you your report, and how many deposits and loans you're leaving on the table.

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